These days I prefer making over managing. I freelance and dedicate my remaining time to my creative projects and learning.
✍🏼 I write about how to do async remote work with ease.
🎤 I facilitate Make Time workshops with my human-centred friends at Forgewell. We help teams structure their workload to be healthier, happier, productive humans. I've run workshops for Google, Ofgem, L'Oreal, Kiehl's, Biotherm and Yves Saint Laurent beauty.
👩🏼💻 I design and build easy operation systems for solopreneurs and small businesses. While some people find making systems tedious, I love it. Smooth systems recover your time to strategise, and work deeply on what matters to you. My motto: "I want better problems".
I care about: Simple unbloated solutions, doing generous work, heartfelt and meaningful conversations, and savouring the slow road to mastery.
I speak and write about smarter ways of working async in a remote environment. I build uncomplicated operation systems for solopreneurs and small businesses for your days to feel more cool, calm, and 'cucumber-ed'
Under my tenure, the company turned over $27M in revenue. Thrasio acquired AWC in 2021.
I developed the brand identity; built the operation systems; managed the finances; oversaw developing bespoke technology systems; and developed the marketing and sponsorship strategies. I recruited and managed a fulltime team of 30 with offices in London, Manila, and remote.
Alongside leading the business, I directed the production of the 3-day live events in London, Bangkok, Berlin, and Barcelona. 22,500+ people attended and 1,200+ companies exhibited.
Here, I finessed my operation processes doing remote work (before it was mainstreamish).
As a producer, I'm adept at running a smooth operation. I have 13 years experience managing film and large-scale events, with my events being attended by more than 25,000 people. I've led productions in the UK, Spain, Germany, Thailand, India, and New Zealand. My short film, "Kamali", won several international awards, received a 2020 BAFTA award nomination, and was long-listed for an Academy Award.
Event: Annual marketing conference (3,000+ attendees)
Event: Annual marketing conference (3,000+ attendees)
Event: Bi-annual marketing conference (150+ attendees)
Film: Short
Film: Music video
Film: Short / Event: Immersive party (1,000+ attendees)
Film: Short / Event: Immersive party (1,000+ attendees)
Event: Marketing conference (700 attendees)
Event: Private immersive party (2,500+ attendees)
Event: Outdoor art festival (30,000+ attendees)
Film: Feature
Film: Financing & development
Event: Networking event (100 attendees)
Film: Short
Film: Short
Film: Short
Film: Music video
Film: Music video
Film: Feature
Film: Feature
Film: Short